[Late 1960s ad for Vera Neumann's ready to wear copyright©Vera: The Art and Life of an Icon Abrams, 2010.]
[Detail, ad for Vera Neumann's ready to wear copyright©Vera: The Art and Life of an Icon Abrams, 2010.]
If you've seen the April catalog, visited the store, of surfed the blogosphere, you probably know Anthropologie is collaborating with all sorts of painters, from New Orleans-based women Ashley Longshore and Shelley Hesse to Stacie Albano and the late Vera Neumann (technically, in Vera's case, Anthro worked with Susan Seid, an art lover and FIT grad who today owns Atlanta-based The Vera Company). The art has been translated into upholstery, pillows, rugs, linens and other housewares. And then dovetailing with those projects is the book now available through Anthropologie, Seid's Vera: The Art and Life of an Icon.
[Detail, 1969 ad for Vera Neumann's ready to wear copyright©Vera: The Art and Life of an Icon Abrams, 2010.]
I offered a brief description of the book the other day (lots of bloggers are jazzed about it) and I thought it would be fun to follow up with a late 1960s Vera ad from the pages. There are some nice images that show Vera's original designs for fabric house F. Schumacher, as well as a range of home furnishings, but I opted to share the fashion ad because it clearly demonstrates how her pieces were marketed as paintings to live in. Copy reads: "Vera paints the Vale of Kashmir ... for you to wear."
Global influences were central to her collections too, according to the book. Apparently, new collections would be tied to a specific destination and stories about Vera's travels were incorporated into the promotional campaigns. We're so used to fashion and textile designers doing that now, via websites, blogs and sometimes books, but when Vera began this sort of multi-dimensional approach, it must have felt very fresh and modern.
Don't forget: "Vera: The Lady Behind the Ladybug," an exhibition of Vera's art and scarves, is on view through May 31 at the Atlanta Botanical Garden.
My Mother's Clothes, described in full here, is in-stock at the Atlanta Anthropologie (Lenox Square) and at numerous metro area Barnes & Noble locations.