[Photo my own]
I think maybe I look forward to posting the annual Sippin' in Seersucker reminder because it gives the history geek in me a chance to repeat the origins of the fabric's name (seersucker comes from the Hindi, Urdu and Persian words shir o shakara, translating to milk and sugar, or alternating grainy and smooth stripes).
Today, in the U.S., cool seersucker is closely associated with the South. In fact in steamy New Orleans, the Shops at Canal Place partner with the Ogden Museum of Southern Art's younger Kohlmeyer Circle patrons to pay homage to seersucker each May, kicking-off the summer season with a special benefit for the O. The party includes a seersucker ensemble contest, hors d'oeuvres, drinks, live entertainment, shopping, and raffles. Tickets are available online and cost $40 for non-museum members before May 18 or $50 day of event.
More on quintessentially Western textiles of Indian origin here. You might also like Three Good Things.